I'm a lawyer, a digital content creator and a luxury rental boutique owner. Based in Melbourne, I come from a background in commercial law, and I bring that same sharp thinking into everything I do, whether it's business, creating content briefs, shooting and editing content, negotiating contracts or building my personal brand.
My content sits at the intersection of luxury and lifestyle: refined, aspirational, and rooted in a genuine love for beautiful things done well. Think elevated fashion, beauty and travel escapes, alongside glimpses into the life I'm building, all shot and shared with the same attention to detail I bring to my legal work. It's less about chasing trends and more about curating a world worth living and aspiring to.
Some days I'm curating looks for myself or my clients and sourcing standout pieces; other days I'm jet-setting to dreamy destinations with my family or fiancé, or simply taking a moment to celebrate the wins along the way. I've built an online presence that blends aspiration with authenticity, polished but still real, elevated yet fun to follow.
For me, it's about showing that you don't have to choose one path. You can be multifaceted, create your own lane, and go after everything you want, because if you want to do it, you absolutely can. I'm always looking to push myself further, and that same drive shows up equally in my legal work and in the content I create.
My practice is focused on general commercial law, with a strong emphasis on transactional commercial work. A big part of this involves providing general commercial advice to clients on a range of issues and disputes arising in the course of running their businesses, guiding clients through sale of business transactions, preparing and negotiating contracts for vendors and purchasers, and handling leasing matters that often form part of the transaction.
I also work in franchising law, helping establish new franchise systems for franchisors and guiding future franchisees through their agreements so they know exactly what they're signing up for. That includes making sure franchise systems are compliant with the Franchising Code of Conduct, so clients can build with confidence.
Alongside this, I provide tailored advice on Trade Promotions matters, which can be a great marketing tool for businesses. It's a complex area of law, and it's important to understand the legal considerations involved, from each State and Territory's regulations and permit requirements to terms and conditions, privacy policies, and rules against misleading and deceptive conduct in compliance with Australian Consumer Laws. Having assisted various businesses running monthly Trade Promotions with confidence, I've been described as incredibly attentive and reliable.
Aside from my legal career, I've run my own business in women's fashion since 2016, launching a platform where women can hire designer clothing across Australia. Managing a business since the age of 19 has shaped my confidence, resilience and relentless determination, strengths that carry directly through to how I serve my clients.
